Impact of Social E-commerce Variables on Customers Shopping Behavior

Question: Discuss about theImpact of Social E-commerce Variables on Customers Shopping Behavior. Answer: Introduction The current trends of e-commerce websites and online shopping have created an immense impact on the minds of the consumers. The social commerce is one of the fastest developments throughout the e-commerce mainly developed by the effective use of the social media platforms and its primary motive is to empower the interaction of customers throughout the internet connectivity. This paper focuses on evaluating the impact of e-commerce on the online shopping behavior of consumers. Moreover, it becomes very crucial for each of the individuals concerned to understand the desired application of the e-business as this has generated an immense impact on consumers purchasing behavior. There are certain factors which influence the decision-making processes of the consumers and especially for online shopping (Belk, Askegaard, Scott, 2012). Moreover, it has been seen that the users of social media are increasing on large numbers and this has provided the desired platform for the companies to util ize the e-commerce technology to enhance their business methods. The use of the social media platforms is used as means of effective promotions for the services and products provided by different companies. There are certain contemporary issues related to the execution of the e-commerce technologies and this is highlighted through this paper. The literature of the e-commerce will reflect its different aspects regarding the execution and the development of the business processes within the targeted market areas. Moreover, the customers are found to have more befitted from the use of e-commerce websites (Cheng Choi, 2010). It becomes very crucial for any of the individuals to look upon the advantages along with the disadvantages of the e-commerce technology as this generates enormous impact on the shopping behavior of all of the customers. In order to understand the desired impact of the e-commerce on the shopping behavior of the consumers, the most important are to identify the diff erent e-commerce models and the application of the e-commerce technology. E-commerce Literature The literature reflects the fact that social commerce is the newest technology as well as the subset of the e-commerce which enables the different consumers to generate the content. Different consumers have different choices and the uses the use of the social commerce have brought the desired changes to connect people with the online shopping and purchase ("E-Commerce Times: E-Business Means Business", 2016). It has been seen that the social media users are increasing rapidly and it has set up the platform for the different companies to reach the customers directly as to evaluate the selling of their products. One of the benefits is the utilization of time of the concerned consumers; the online shopping with the help of e-commerce technology has brought desired change for the consumers. The researchers have critically evaluated the fact that the interaction of the business man with the customers helps in convincing them regarding the selling of the concerned goods and services. The s ocial commerce constructs reveal the online experiences of the consumers by different social media platforms towards offline mode in order to make more interaction with the customers (E-Commerce, 2015). The customers have the benefit as they can utilize their valuable time in doing their own work while in between which they can place their orders by using the internet on their laptops, computers or mobile phones. There has been an effective pricing strategy as the prices for the products are fixed low in comparison with the other shopkeepers available throughout the market segments. Moreover, these advantages help the different concerned firm in influencing the behavior of the customers regarding the online shopping ("What is Consumer Behaviour - Meaning, Concepts, PPT", 2016). Therefore, the customers can easily be attracted toward the online websites of different companies with the help of suitable strategies from different social media platforms. Explanation of E-commerce Models The e-commerce models can be categorized as B2B, B2C, C2C, C2B, B2G, G2B and G2C where b stands for business, c for consumers and G for the government. Theses business models are basically formed on the different business requirements. The business to business model explains that the products are sold to a buyer from which the products are resold to the final customers. It can be understood from an example that the wholesalers purchase the products from the companys website and then resell the items to the customers (Fontinelle, 2013). Most important, B2B and B2C are followed and used by most of the well-known firms. The B2B particularly reflects the selling of the product with the help of a media and this increases the prices to some extent for the concerned customers. Whereas, the B2C business model sells the products of the particular organization to the customers directly and this has been used in large numbers as thus helps in reducing the prices of the products and the customer s can easily avail the products at a lower price ("Googles latest accomplishment: refining marketing practice", 2012). There exist different options for the customers to select the products as per their choice and order the same. On the other hand, the consumer to consumers reflects that business model according to which the customers sell their products directly to the customers such as their assets like scooters, fridge, televisions, mobile phones etc. Application of the Theory and Reflection The business to business to consumers models are seen to be widely used throughout the different market segments and the concepts of these need to be critically utilized by different firms as to enhance the selling of their respective products to the concerned customers. the planning and formation of the effective strategies are considered to be of great importance for the different firms to sell their products to the customers, whereas the consumers need to identify and evaluate their product requirements and they should not get influenced by the different firms regarding their particular purchase ("Home - Ecommerce Europe", 2016). It becomes very crucial for the customers to understand the desired aspects of the e-commerce models and theories as it will help in improving the shopping experiences (Hoyer, Pieters, MacInnis, 2013). There are certain factors for influencing the process of decision-making of the buyers and these needs to be evaluated by the consumers as to make the eff ective decision for their particular purchase. The Effect of Social Constructs on the Consumers Behaviors in the E-Business As per many of the well-known researchers, it has been found that the development of the different social media platforms like the reviews, ratings, forums, communities, recommendations and the referrals have significantly affected the behavior of the consumers towards the e-commerce business. The effects of the ratings, as well as the reviews from the different customers, create an enormous impact on the execution of the business processes of the different e-commerce companies. Moreover, people sometimes get influenced towards h best ratings the reviews posted for a particular product by the different other audiences. Furthermore, it has been evaluated that the ratings and reviews critically helps a person to select the best quality of the products at a reasonable price. The use of the recommendations and the referrals from the social media websites eventually plays the most crucial role in influencing the behavior of the consumers. The posting of the reviews regarding a particular goods or products throughout the different social media platforms influences the behavior of the consumers regarding the purchasing of the products. There exists section for the reviews from the customers regarding their desired purchase from the different e-commerce platforms and therefore this needs to be enhanced in order to increase the efficiency of the concerned business processes. The intention of the buyers and their trust are two of the crucial elements which help the e-commerce platforms in selling their respective products. On the other hand, the effective use of the social constructs from the different firms will help them in providing the desired elevation in their respective business process. The product review is supposed to be of great importance for the client as it helps them in selecting the desired product as per their need and thus, it can be said that the different social constructs generate the significant impact on the behavior of the consumers regarding the purchase of their goods from the different e-commerce websites. Description and Analysis of the E-commerce E-commerce has been the most vital tool for the development and expansion of the business process of many of the companies online (Perreau, 2013). The use of the social media platforms by a large number of the users have made it clear that the online shipping can be made easier if the people from of the social media are attracted towards the business. There are certain issues with the e-commerce websites such as lack of the planning, bad designing along with poor usability, not an effective promotion or misplaced promotions, slower performance, coding errors, security along with the hacking issues, delivering of the cheap products and contents described for the different products. The lack of the reliability of the website's design affects the selling of the products and thus, this is supposed to be one of the major issues (Reny, 2015). The security and the hacking issues should be resolved for the online payments as these affect the purchasing of the products by the customers by doi ng online payments. These are some of the implications of the issues of e-commerce that needs to be rectified as to enhance the overall performance of the firm within the confined market segments. The different e-commerce models highlight that the product can be directly sold to the customers or it can be sold with the help of wholesalers. Basically, the business to business and business to consumer business models are evaluated on a larger platform (Schiffman, Kanuk, Wisenblit, 2010). Some of the best examples of the e-commerce business firms are Amazon, eBay etc. these firms have established their respective business processes in more than 10 countries throughout the world and therefore it becomes very important to understand the different business strategies of these firms related to the e-commerce technology. Summary of Literature The literature critically evaluates the fact that e-commerce has been the most promising technology which helps the firms to sell their respective products directly to the customers (Standard, 2016). The users of social media have increased in large numbers and therefore the business through e-commerce has been very easy for the different companies to sell their concerned products throughout different parts of the world. There are some of the crucial issues of the using of e-commerce that needs to be rectified and reduced in order to expand the confined business practices of the different organizations thin the targeted market segments ("What Is Consumer Behavior in Marketing? - Factors, Model Definition - Video Lesson Transcript | Study.com", 2016). Reliability and the effectual designing of the e-commerce website are of great importance as it directly appeals to minds of the customers regarding the use of the website for the particular purchase that is going to be done by the con cerned customer. Moreover, there are different business models that should be understood in order to execute the business processes concerned with the only shopping. Conclusion Online retailing and the digital marketing needs to be more improved as these creates an enormous impact on the consumers related to the selling of the products. The paper presents the preferred impact of the e-commerce on the shopping behavior of the consumers; the most imperative is to identify the diverse e-commerce models and the application of the e-commerce technology. There are some of the e-commerce models which should be understood before the execution of the online shopping business. These models are B2B, B2C, C2C, C2B, B2G, G2B and G2C. B2B and B2C are followed and used by most of the well-known firms. The B2B particularly reflects the selling of the product with the help of a media and this increases the prices to some extent for the concerned customers. The business to business model explains that the products are sold to a buyer from which the products are resold to the final customers. Consumers have different choices and the uses the use of the social commerce have br ought the desired changes to connect people with the online shopping and purchase. The conclusion can be made that the current trends changes towards the world of online shopping and there are some of the contemporary issues regarding the development of the e-commerce that should be reduced as to increase the productivity and the profitability rate of the concerned organization. References Belk, R., Askegaard, S., Scott, L. (2012).Research in consumer behavior. Bingley, U.K.: Emerald. Cheng, T. Choi, T. 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